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There’s an interesting article published in Advertising Ageabout how Bausch & Lomb botched the crisis surrounding its $500 million contact lens solution products market. In spite of a public relations blitz in which the company took out full page advertisements in 12 major daily newspapers, Bausch & Lomb was slow to react to the public health problems surrounding its products. Because of their tardiness, many are now suffering from the effects of the painful fungus known as fusarium keratitis.

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