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A US District Judge ruled yesterday that big tobacco companies conspired for years to hide the deadly effects of cigarette smoke from the public. This isn’t suprising to most of us who’ve followed these battles. However, it will most likely lead to a groundswell of lawsuits against big tobacco. For decades now, the tobacco marketing strategy has focused on youth and many have suffered the deadly effects of the promotional campaign. It’s now time to pay the piper.

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